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Instalace.md

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+# Instalace a spuštění
+
+## Požadavky
+
+- PHP 8.2+
+- Composer
+- Node.js 18+
+- MySQL / PostgreSQL
+- (volitelně) Redis pro queue
+
+## Rychlá instalace
+
+```bash
+composer install
+cp .env.example .env
+php artisan key:generate
+php artisan migrate
+npm install
+npm run build
+```
+
+Nebo přes composer script:
+
+```bash
+composer setup
+```
+
+## Vývoj (dev server)
+
+Spustí paralelně: PHP server, queue worker, Pail log viewer a Vite hot-reload:
+
+```bash
+composer dev
+```
+
+## Klíčové .env proměnné
+
+```env
+APP_URL=https://app.domena.cz
+APP_MAIN_DOMAIN=app.domena.cz
+APP_TOR_UNSUB_DOMAIN=unsub.domena.cz
+
+DB_CONNECTION=mysql
+DB_HOST=127.0.0.1
+DB_DATABASE=funnel
+
+QUEUE_CONNECTION=database   # nebo redis
+
+# Email
+MAIL_MAILER=smtp
+MAIL_HOST=...
+MAIL_FROM_ADDRESS=...
+
+# Microsoft Graph (alternativní mailer)
+MICROSOFT_GRAPH_TENANT_ID=...
+MICROSOFT_GRAPH_CLIENT_ID=...
+MICROSOFT_GRAPH_CLIENT_SECRET=...
+
+# SmartEmailing
+SMARTEMAILING_API_URL=...
+SMARTEMAILING_API_KEY=...
+
+# GeoIP
+GEOIP_DATABASE_PATH=...
+
+# Logging
+LOG_CHANNEL=stack
+LOG_LEVEL=info
+```
+
+## Spuštění queue workera
+
+```bash
+php artisan queue:listen --tries=1
+# nebo
+php artisan queue:work
+```
+
+## Scheduled tasks (cron)
+
+Přidat do crontabu serveru:
+
+```cron
+* * * * * cd /path/to/project && php artisan schedule:run >> /dev/null 2>&1
+```